Download the white paper: Operator success in digital media ecosystems depends on one-to-many partnerships and differentiated user journeys
8 May 2020 | Author: Gorkem Yigit, Senior Analyst, Research
"Operators that quickly adapt to the new digital media landscape defined by ecosystem partnerships and meet subsequent customer expectations will have significant market advantage over the competitors that cannot."
The digital media landscape is rapidly evolving with new distribution and engagement models and new forms of content driven by over-the-top (OTT) and direct-to-consumer (D2C) technologies and players. The growing popularity and dominance of OTT/D2C TV/video, music and gaming services is increasingly changing operators’ perceptions of these services from threat to opportunity. Moreover, OTT/D2C providers feel the pressure to maximize their reach and stand out in these highly competitive, crowded markets. While many operators and OTT/D2C players are looking to gain competitive advantage by forming partnerships, they are facing significant challenges.
More about this report:
This paper discusses the main drivers and benefits of operator-OTT service provider partnerships, outlining the key requirements and capabilities to succeed in this new landscape. It also analyzes the various options that operators and OTT service providers have for accelerating their commercial integrations and service monetization.
