451 Research Report: Unlock B2B Sales Success with a Modern Telco CPQ for a Digital Era
See how a major cable provider leveraged digital technologies to create an integrated, automated and transparent modern CPQ system, one that functions like an omni-channel commerce engine in the consumer sense. This company embarked on a journey to introduce a CPQ system that goes beyond old-style legacy CPQ capabilities that are inflexible, human-driven and offer incomplete insight toward a new style of system that is tailored for the telecommunications market.
“Figure 2 shows that a classical CPQ system – which is often a combination of manual processes, siloed systems and incomplete data – resembles a tangled mess of back-and-forth communications as CSPs evaluate whether a business opportunity is feasible”