THE IMPACT OF LOYALTY PROGRAMS ON MOBILE FINANCIAL SERVICES (MFS)


Ovum and Amdocs teamed up to measure the impact of loyalty programs linked to MFS and provide key takeaways for banks, mobile operators and other payment providers looking to accelerate overall transaction volume, and increase customer usage and retention.


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A two pronged approach survey covering both MFS providers and end-users finds that loyalty is a key driver for mobile wallet usage but is not being fully leveraged to support these solutions.

The survey spans consumers and service providers across nine mature and emerging markets, examining a wide range of issues from the rewards and features consumers like best through to service provider strategies for successful and retention-driven MFS loyalty programs.



Why Read this report?
  • Understand what are the loyalty features consumers desire most
  • Read key recommendations for implementing a loyalty program for MFS users
  • Discover untapped opportunities to leverage your current MFS loyalty program for better results