A two pronged approach survey covering both MFS providers and end-users finds that loyalty is a key driver for mobile wallet usage but is not being fully leveraged to support these solutions.
The survey spans consumers and service providers across nine mature and emerging markets, examining a wide range of issues from the rewards and features consumers like best through to service provider strategies for successful and retention-driven MFS loyalty programs.
Why Read this report?
- Understand what are the loyalty features consumers desire most
- Read key recommendations for implementing a loyalty program for MFS users
- Discover untapped opportunities to leverage your current MFS loyalty program for better results