Amdocs teamed up with Ovum to survey 8,500 consumers globally, across 17 mature and emerging markets.

This survey unraveled the current state of mobile financial services adoption as well as revealed expectations for future usage of new applications that will drive MFS sales.

The finding and analysis can serve as a blueprint for banks and other service providers who are interested in exploring this evolving domain.

Why read this report?

  • Understand in depth what barriers exist in the global adoption of Mobile Financial Services
  • Examine the buyer psyche - What are some of the key perception gaps regarding MFS? What is holding users back from using MFS? What will drive them to use it more?
  • Explore the unique characteristics of local MFS markets and how best to market your services to them
  • Gain insight into how to focus on the right messages when driving your MFS business

DOWNLOAD THE REPORT